I Am Magic Velvety Matte Foundation

Find My Shade
$22.00
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I Am Magic Velvety Matte Foundation
I Am Magic Velvety Matte Foundation
Makeup Free
SUDAN-100
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I Am Magic Velvety Matte Foundation
I Am Magic Velvety Matte Foundation

Filter Shades Collapse Shades

Shade

Deep Dark

Dark

Tan

Medium

Light

Fair

  • SUDAN-100 Deepest dark w/ cool undertone
  • SENEGAL-110 Deepest dark w/ neutral undertone
  • CHAD-120 Deepest dark w/ neutral undertone
  • MALI-130 Deepest dark w/ warm undertone
  • ANGOLA-140 Deep dark w/ warm, olive undertone
  • KANO-150 Deep dark w/ warm undertone
  • KENYA-200 Deep dark w/ warm golden undertone
  • TANZANIA-205 Deep dark w/ cool undertone
  • TOGO-210 Deep dark w/ cool, olive undertone
  • DAKAR-220 Deep dark w/ warm undertone
  • MALAWI-230 Dark w/ golden undertone
  • LAGOS-240 Dark w/ neutral undertone
  • GABON-300 Dark w/ neutral, golden undertone
  • BURKINA-310 Dark w/ neutral, warm undertone
  • ZARIA-320 Dark w/ warm, slightly red undertone
  • ACCRA-330 Dark w/ cool olive undertone
  • KAMPALA-340 Dark tan w/ golden undertone
  • SOMALIA-350 Dark tan w/ warm undertone
  • ETHIOPIA-400 Tan w/ neutral, warm undertone
  • NAIROBI-410 Tan w/ cool undertone
  • HAVANNA-420 Tan w/ peach undertone
  • RIO-430 Tan w/ golden, olive undertone
  • PUNTA CANA-435 Tan w/ neutral, golden undertone
  • SAVANNA-440 Tan w/ cool, olive undertone
  • CASABLANCA-450 Tan w/ golden, warm undertone
  • BOGOTA-500 Medium tan w/ warm golden undertone
  • ARUBA-510 Medium w/ golden undertone
  • TANGIER-520 Medium w/ warm undertone
  • IBIZA-530 Medium w/ cool, golden undertone
  • GIZA-540 Medium w/ cool, neutral undertone
  • MARTINIQUE-550 Medium w/ neutral, warm undertone
  • CAIRO-600 Light w/ neutral undertone
  • CEBU-610 Light w/ neutral undertone
  • FES-620 Light w/ neutral, warm undertone
  • CAPRI-630 Light w/ neutral, warm undertone
  • MALTA-640 Light w/ peachy undertone
  • ALEXANDRIA-650 Light w/ neutral undertone
  • VIENNA-700 Very light w/ warm undertone
  • MARICAO-710 Very light w/ neutral undertone
  • BALI-720 Very light w/ neutral undertone
  • ISLA-730 Very light w/ neutral, cool undertone
  • MARISOL-740 Very light w/ neutral undertone
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What’s My Shade?

Find your perfect match guaranteed with our SHADE FINDER quiz. FREE exchange within 60 days.

Take The Quiz

Not sure which shade to choose? Try our Foundation Shade Finder 

Shop our foundations with confidence. If your shade isn’t perfect, exchange it within 60 days for one that’s more you.

I AM MAGIC Velvety Matte Foundation is a flawless foundation, and we think it's the best full coverage foundation! The I AM MAGIC formula equates to lightweight, lasting coverage for all-day wearability. It has a velvety finish that never looks cakey. From Sudan to Marisol, our 42 expertly formulated shades are globally inspired by ALL skin tones, from the deepest dark to the fairest fair.

Shade Options 

  • SUDAN-100
  • SENEGAL-110
  • CHAD-120
  • MALI-130
  • ANGOLA-140
  • KANO-150
  • KENYA-200
  • TANZANIA-205
  • TOGO-210
  • DAKAR-220
  • MALAWI-230
  • LAGOS-240
  • GABON-300
  • BURKINA-310
  • ZARIA-320
  • ACCRA-330
  • KAMPALA-340
  • SOMALIA-350
  • ETHIOPIA-400
  • NAIROBI-410
  • HAVANNA-420
  • RIO-430
  • PUNTA CANA-435
  • SAVANNA-440
  • CASABLANCA-450
  • BOGOTA-500
  • ARUBA-510
  • TANGIER-520
  • IBIZA-530
  • GIZA-540
  • MARTINIQUE-550
  • CAIRO-600
  • CEBU-610
  • FES-620
  • CAPRI-630
  • MALTA-640
  • ALEXANDRIA-650
  • VIENNA-700
  • MARICAO-710
  • BALI-720
  • ISLA-730
  • MARISOL-740
SKU: 1000111

  • Water, Dimethicone, Isododecane, Methyl Trimethicone, Butylene Glycol, Peg-9 Polydimethylsiloxyethyl Dimethicone, Peg-10 Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Disteardimonium Hectorite, Nylon-12, Trimethylsiloxysilicate, Sodium Chloride, Dimethicone/Peg-10/15 Crosspolymer, Triethyl Citrate, Dimethicone/Phenyl Vinyl Dimethicone Crosspolymer, Methicone, Polysilicone-11, Diglycerin, Talc, Dipropylene Glycol, Malus Domestica Fruit Cell Culture Extract, Sodium Citrate, Enantia Chlorantha Bark Extract, Xanthan Gum, Tocopherol, Maltodextrin, Orthosiphon Stamineus Extract, Glycerin, Lecithin, Oleanolic Acid, Sodium Dehydroacetate, Potassium Sorbate, Phenoxyethanol. May Contain: Iron Oxides, Diotitanium Xide, Mica.

Use it with:

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I Am Magic Concealer

24 Shades

Add the shade to bag $14
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I Am Magic Loose Setting Powder

5 Colors

Add the shade to bag $14

How to use

Apply with Foundation Brush or other foundation brush or makeup sponge. 

Apply with Foundation Brush or other foundation brush or makeup sponge. 

"I don't know how they did it but this foundation is both full coverage and feels light, like my skin can breath under a full coat."

Niki

"I don't know how they did it but this foundation is both full coverage and feels light, like my skin can breath under a full coat."

Niki

"This foundation is amazing! I'm kicking myself for not trying it sooner! It is full coverage, but I like to sheer it down to a high medium for every day wear. It lasts 12+ hours on my oily skin."

Mahala

Read All the Reviews

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