It All Begins
in africa

Created to celebrate the rebels, rulers, and queens of the African kingdoms who honored beauty through their innovative and soulful techniques that we still use today.

WE BELIEVE IN

INCLUSIVE BEAUTY

Our customers are women. Our customers are men. Our customers have skin tones in the fairest fairs to the deepest darks. The Juvia’s Tribe is where we celebrate our customers that come to us from all walks of life.

OUR RICH, VIBRANT, HIGHLY PIGMENTED COLORS ARE part of WHAT MAKEs JUVIA’S PLACE UNIQUE. WE BELIEVE IN BEING BRIGHT, BOLD, AND PROUD

Meet Chichi

Necessity and inspiration spawned the creation of Juvia’s Place. Founder Chichi Eburu struggled to find makeup suited for her deep skin tone. What was available were muted colors, and products that didn’t enhance the true richness of her skin tone. She searched for years to find cosmetics that would enhance the dark hues of her skin tone without making her look lighter or grayer, makeup that offered colors that weren’t muted against her rich skin color.

Necessity and inspiration spawned the creation of Juvia’s Place. Founder Chichi Eburu struggled to find makeup suited for her deep skin tone. What was available were muted colors, and products that didn’t enhance the true richness

her skin tone. She searched for years to find cosmetics that would enhance the dark hues of her skin tone without making her look lighter or grayer, makeup that offered colors that weren’t muted against her rich skin color.

chichi’s favorites chichi’s favorites chichi’s favorites chichi’s favorites 

The Nude Velvety Matte Lipstick

The Nude Velvety Matte Lipstick

Choose a shade
queen foundation makeup

I Am Magic Velvety Matte Foundation

Choose a shade
pro face makeup

I Am Magic Concealer

Choose a shade
The Reds & Berries Lip Gloss Bundle

The Reds & Berries Lip Gloss Bundle

Join the waitlist
I Am Magic Loose Setting Powder - Gobi

I Am Magic Loose Setting Powder - Gobi

Add to bag
Nubian Pencil Eyeliner

Nubian Pencil Eyeliner

Choose a shade

Join the tribe

Join the tribe

Join the tribe

Our customers are BOLD. They’re different. They’re the outsiders on the inside. Our customers are the rebels, rulers and queens who express themselves through next-level beauty, where only the finest formulas and most-pigmented shades will do. The Tribe is where we celebrate our customers that come to us from all walks of life. Tag us in your beauty creation, product review or selfie with #JuviasPlace to be featured on The Tribe.

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