Juvia’s Place Makeup Expands in the UK with Exclusive Superdrug Launch

Juvia’s Place Makeup Expands in the UK with Exclusive Superdrug Launch

Bold, vibrant, and inclusive makeup for all. 

We have gone international! 

This week Juvia's Place launched exclusively at top UK-based beauty retailer Superdrug this week in 300 stores and online too. We will be available on the high street of the UK for the first time, with our range of color cosmetics, base and lip products. 

Our amazing founder Chichi Eburu said: “We are so excited to be rolling out in 300 Superdrug stores and online! A big thank you to all of our UK customers. We’re thrilled to be available on the UK high street at Superdrug finally”.

Juvia’s Place was founded in 2016 after our founder noticed a lack of diversity and cultural representation in the beauty industry. Our brand combines the traditions of African heritage with innovative formulations and expertly designed products designed for maximum pigmentation and payoff. 

This year, Superdrug launched the Shades Of You campaign, led by insights from research that showed that 85% of black and mixed heritage individuals surveyed would like beauty retailers to stock more products specifically for darker skin and textured hair care needs. Superdrug is proud to continue its commitment to bringing more black-founded and owned brands to the high street, and Juvia’s Place is delighted to be a brand that can provide beauty products for darker-skinned customers. 


SHOP THE TRENDING PRODUCTS NOW AT SUPERDRUG: 

Juvia’s Place Bronzed Duo Bronzer 

Juvia’s Place I Am Magic Concealer 

Juvia’s Place Nudes Chocolate Bundle  

Juvia’s Place Taupes Eyeshadow Palette 

Juvia's Place is launching exclusively at Superdrug and is available in-store and online.


*Survey of 1000 black and mixed-heritage UK adults. Fielded 16th - 25th March 2021, by 3Gem on behalf of Mind+Matter and Superdrug.

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